How Business executives survive the stormy market

 


Motorsport legend Ayton Senna once said, "You can't overtake 15 cars on a sunny day, but you can overtake when it's raining." When the market begins to change, stocks, especially tech stocks, are facing a period of turmoil, with some Big Tech stocks losing more than $ 1 trillion in just three trading days in early May. This may be due in no small part to the macroeconomic factors that induce whiplash that businesses have struggled with over the last two years. 

 Capital injections boosted the economy during the pandemic, but the war in Ukraine now exacerbates the effects of already constrained supply chains, curbing production, causing rising prices, and associated inflation. As consumers collapse as a result of this, central banks around the world are raising interest rates to stop rising prices. Rising interest rates make capital more expensive and raise serious concerns among business leaders and entrepreneurs. As a result, the market is feeling oppressive, with tech stocks among the biggest victims. 

 A tough time for high-growth companies 

 Capital-stealing companies thrived in the recent low-interest rate environment, where debt was low and spending was boosted by Covid's stimulus. The same company now counts all the dollars and sees job freezes and even layoffs. 

 In the past, high-growth companies could escape growth at any cost if they knew they could simply raise more money when they ran out of money. It was over at that time. It is very difficult for companies that are currently raising venture funds with high growth to raise capital in a market where growth is no longer rewarded at any cost. 

 Even recently raised, high-growth companies with annual recurring revenues over $ 100 million, like us, need to reassess how they can effectively allocate capital in these new market conditions. We all have to respond to ever-changing market conditions, and above all, think about the upcoming "winter." 

 Readjustments and cost savings for new market realities 

Lessons learned from running a growing company in a volatile market, such as the 2008 crash and the recent Covid-19 pandemic, can never be modified. Showed me a long finish. 

 

 


Responding to the inflation market requires a new decision tree that focuses on how to leverage the situation and how businesses generate revenue. As a leader, you are focusing your spending on the right areas of your business, and of your capital to gain a strategic advantage over competitors you may not be as solvent. You have to make sure that you are optimizing your use. 

 One such consideration is to secure a runway for at least the next two years. However, in volatile markets, forecasting and planning become more complex and difficult to calculate. 

 One way to save capital is to streamline the area of​​spending. For example, you can select a delay


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